H&M beauty haul

hm haul

I picked up a few bits when I was in London a little while ago and I thought I would show you this H&M beauty haul first. If you didn’t already know H&M launched an extensive beauty collection a few years ago and have been adding to it ever since, it’s now become quite a big collection and I was quite overwhelmed by the choice on offer. I went to the Oxford Circus branch and got lucky as it was very quiet and I could swatch away to my hearts content, the blogger dream! Lets take a second to appreciate the packaging, H&M really put some effort into making these products look and feel high quality. I decide to be quite selective with my choices and picked up:


Eyeshadow Single in Brownie Points £4.99 This is a true warm brown, it does have a slightly (and I mean teeny tiny) red tone to it which makes it beautiful on blue and green eyes, it’s matte in the pan but it seems to have a slight satin sheen to it on the eyes. It blends out so beautifully I find I only need to use this, on it’s own, all over the lid for a beautiful warm smoky eye. I like to run it under my bottom lash line too and it just seems to make my eye colour pop. I’m in love!

hm haul

Eyeshadow Single in Way Past Midnight £4.99 I couldn’t resist this after swatching it in store. It’s one of the most unusual purple shadows I have ever tried and I don’t have anything like it in my collection. When I swatched it I thought it would just disappear into a glittery mess but it is stunning, a beautiful deep mauve with a subtle shimmer running through it- it looks absolutely gorgeous on the eyes and is the perfect shade for the party season. I’ve actually been patting this over brownie points and it gives it this incredible duo chrome effect. I’ve had so many compliments on this shadow it’s definitely my favourite piece in the haul!

hm haul

Cream Lipstick in Seashell £7.99 / If I was going by the packaging sticker colour I wouldn’t have bothered to open this lipstick in the store as it looked bright pink on the packaging! It’s a beautiful ‘your lips but better shade’ with really good even coverage. It reminded me a lot of a MAC cremesheen with a little bit more of a hydrating feel to the lips. I loved how it looked, the pink tone perked up my pale complexion with a little pop of colour but it was neutral enough to be very wearable.

hm haul

Cream Blusher in Sunny Peach / £6.99. I’ve been looking for a neutral toned pink blush for a while (a lot of them have a red tint that doesn’t suit my pink toned skin!) and this shade really stood out to me. It reminds me so much of NARS orgasm, if NARS orgasm didn’t make me look sunburnt(!) it has that beautiful peachy tone with a shot of gold running through it, but the undertone is more yellow. It layers really well so you can go for a little hint of blush or a more dramatic blush look. I was so impressed by the texture too, it has enough ‘stick’ to feel secure but it dries down like a powder so it looks very natural. I’m in love!

hm haul

Nail Polish in Mauve on Up / £3.99 Finally I picked up one of the many many nail polishes, I wanted a lilac shade but one that was winter appropriate, this shade is lilac with a shot of grey running through it making it a nice ‘all year round’ shade. I found it applied completely opaque with two coats and was really smooth without any streaks. I was pretty impressed to see no chips until about day 6 too. I would definitely pick up a few more of these as the quality was great.

hm haulSo those are the bits I picked up in my H&M beauty haul, you can shop the H&M beauty range online and I’d definitely recommend checking out the stands if you get a chance too, the shadows in particular are stunning!


24 responses to “H&M beauty haul”

  1. I’d definitely like to try things from this range but it’s one I’d love to see in person to purchase xo

  2. I didn’t know that H&M do cosmetics, I do however love the colours.

  3. Elizabeth says:

    These are such beautiful shades, and I love the packaging! Something to look out for. 🙂

  4. I haven’t tried any of the HM beauty range yet but I love the packaging and the colours look so pretty. Thanks for the review!

    Abigail Alice x

  5. I am loving that nail polish that shade of lilac is absolutely beautiful. x

  6. Dannii says:

    H&M have come such a long way with their clothes and I am really impressed with the beauty range now too.

  7. Yoko Meshi says:

    I have never tried h &m make up before, will have to try some out! The nail varnish is especially beautiful

  8. I have the blush and the packaging is perfection xx

  9. Beth Owen says:

    I had no idea H&M had their own cosmetics! I need to have a look!

  10. I’ve never even looked at the H&M beauty stuff, I didn’t realise they had bits out you could swatch. I might need to check out the eyeshadows x

  11. Way Past Midnight is actually stunning, I definitely need it in my life! I now know what we are doing when we see each other, going make up shopping… Not like we wouldn’t, but it definitely needs to be done now! Great post hun xxx

  12. I honestly never knew that H&M did a make up range. What an amazing price range too – I certainly will be checking these out at those prices. I particularly love that nail varnish colour! x

  13. The packaging is so pretty – it has a bit of aa 1970s vibe doesn’t it.

  14. Helen says:

    Everything you bought is gorgeous! I love the lipstick, such a beautiful shade.
    I’ve never tried any of the H&M beauty range so will have to look out for it now.

  15. I must confess I had no idea H&M had a beauty range, but their cream lipstick looks great!

  16. Rachel says:

    I was looking at the beauty products in H&M today and they do look pretty impressive. They didnt have any of the shades I wanted sadly x

  17. I’ve never thought about buying beauty products from H&M before! I love the look on the nail polish, and the Way Past Midnight eyeshadow looks gorgeousss! 😀
    Ashton x

  18. Oh wow these shades are so pretty and I love the packaging of the products too xxx

  19. I’ve not tried any of the makeup from H&M but it looks lovely! x

  20. I’ve not bought any beauty products from H&M for years I should go get some items in I love what you found.

  21. cheskaaanels says:

    I love the look of those shadows!! and the nail polish is such a gorgeous shade!! I might have to pick some up!

  22. I always hear good things and love the packaging so I need to try them out x

  23. I really love the look of the H&M makeup range, the packaging is so stunning <3 Way Past Midnight looks beautiful and I really like the look of the nail polish, too 🙂

  24. I adore that nail polish, it is just absolutely stunning! H x

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