I hope everyone has had an amazing first week of 2012!!
One of the things that made me want to visit New York was reading the ‘I heart’ series of books by Lindsey Kelk. I am sure you have all read them but if you haven’t they are based on the life of Angela Clark who, after discovering her fiance cheating on her at her best friends wedding, (classy!!!) runs off to the first place she can find that’s English speaking…New York!! The books continue on her journey through heartbreak, and a new career in the big apple whilst meeting new friends to help her along the way (and maybe even a new love!). Each book is based around a different city and Angela’s adventures, but the central theme is her life and love in New York.
You can imagine how happy I was so happy to get the chance to interview Lindsey Kelk the author of the ‘I heart’ series. She is a bit of an inspiration to me because well as writing my favourite books she is also a beauty blogger just like most of us!! I asked her some questions about the books and also about the differences between New York and UK beauty (as she now lives in New York….sooo jealous!!) and here are her answers…
Hi Lindsey! Thanks so much for taking the time to speak with me!
I am a huge fan of the ‘I heart’ series! How would you describe the books to someone who hasn’t read them yet?
Would you say ‘Angela’ is based on your own experiences or can you see a little bit of yourself in all of the characters?
Angela is a blog writer just like a lot of my readers, and you also write a beauty blog in your spare time, how did you get into blogging?
I used to work in beauty PR and when I left to go into publishing, I really, really missed the products. I’d just started reading some US beauty bogs as I couldn’t find any based in the UK and so I figured I may as well give it a go. Once I started, I couldn’t stop. Luckily, the industry was very supportive and I’ve found some really great products and made some fantastic friends through BeautyMecca. Five years old and still going strong!
Do you have any favourite beauty blogs?
I literally read anything I can find but I always check out Lipglossiping and the British Beauty Blogger. They update all the time which is awesome.
Just like Angela you now live in New York, how different are the beauty regimes in New York compared to back here in Blighty?
There’s a lot more emphasis on polish, I think. Manicures and pedicures are so cheap so everyone has salon standard nails. Spa treatments in general are more affordable, especially if you subscribe to sites like Living Social and Groupon, so people seem to spend a lot more time on themselves. I do feel like the make up is less experimental though. I think women in New York put themselves together for men as opposed to themselves or other women. That takes some of the fun out of it for me.
What is in your makeup bag right now?
Everything? OK, Benefit Porefessional, Giorgio Armani foundation, Dr Jart++ BB Cream, Maybelline Age Rewind Concealer, Benefit It Stick, MAC blush in Dolly Mix, Benefit Cha Cha Tint, Laura Mercier Baked Eye Palette, Estee Lauder Double Wear Eyeliner in Black, Benefit They’re Real and Bad Gal Mascaras, MAC Fluid Line in Blacktrack, YSL Rouge Volpute lip glosses, Fresh lip balms in Passion and Plum and L’Oreal True Match pressed powder. Right now.
Have you picked up any beauty/makeup pro tips since moving to the Big Apple?
So many! A make up artist showed me how to line my inner lower rim with a light silver liner to reflect the light back into my eyes and I always rim my inner upper lids with black pencil to make my lashes look fuller.
What beauty spots are in your New York ‘secret’ address book?
It’s hardly a secret but I’m never out of Sephora. I don’t know how I coped without it. Other than that, there’s the JurliqueWoodley & Bunny in Williamsburg. Tommy for cuts and Whitney for colour. Love. I get my nails done wherever I am, whenever I remember although I do love Shellac manicures if I’m travelling.
I heart London is out next year and it is the last in the series. Will you be sad to say goodbye to Angela?
I’m actually really struggling with writing the book because I know it’s the last one. I’m not ready! But there’s every chance she’ll pop up again so I’m trying not to worry about it, just make sure that I do her justice.
Can you give us any hint of what to expect in ‘I heart London’ for Angela and co?
Well, things have changed a lot since Angela was last in London, so I think it’s going to be hard for her. She’s co-running a new magazine, she’s engaged to someone she loves and she has all these amazing new friends so it’s a case of realigning her old world with her new one but obviously that’s not going to go without a hitch. And there’s a lot going on right now with the magazine launch, Louisa’s baby, Erin’s pregnancy, her mum’s birthday and of course her engagement…
My subscribers had a few questions for you as well and I picked the best few :
Amie over at ‘alifeinbeautyam’ (check out her blog here) wanted to know if you have any advice or tips for maintaining a blog and becoming successful at writing whilst staying true to your opinions and writing style?
I’ve always just really written stuff that makes me happy. I don’t blog about products I don’t like, I don’t write books I don’t believe in. I think it’s the only way you can be comfortable with what you’re doing.
Tessa wanted to know where the inspiration for the ‘I heart’ series came from?
I’d been to NYC on holiday with my brother and was totally in love with the city but at the time, I was a poverty stricken editorial assistant stuck in a rubbish relationship and I couldn’t see a way of changing it, so I basically wrote a fantasy life for myself. It’s a classic case of be careful what you wish for… Two years after I wrote the book, I was living in New York and writing for a living!
Danielle at ‘Tinks Tales’ ( check out her blog here) wanted to know what you think about blogs and with millions of bloggers/writers out there, how can you as an individual get noticed?
Honestly, I have no idea. When I started blogging, there weren’t so many beauty blogs so I had a niche market, plus I got in touch with as many Pr’s as I could to convince them to add me to their mailing lists. At the time, because there weren’t so many blogs, I was able to provide much more immediate information than the magazines but now there are so many and everyone is on Facebook, everyone is on Twitter, I think it’s very difficult to cut through. I would say you need to blog often, preferably every day if you can, and network your ass off on social media. I’m on Twitter constantly. As in, constantly. (follow Lindsey’s twitter here)
If you haven’t picked up a copy of Lindsey’s ‘I heart’ series (or the single girls to do list about a makeup artist which is fab!!) then do it here now: Lindsey Kelk Amazon Site